BLOG. SMART PRACTICAL BUSINESS ADVICE

Oil makes everything go faster… right?

Real efficiency, real productivity is built by bringing together every process and every person in your business onto the same platform.  WORK[etc]'s CEO found this out the hardware when at the age of 11 he drowned his go-cart in oil in an attempt to go faster and reduce friction.

When I was 11 I remember being holed up in the garage watching my brother put-back-together a go cart he had painstakingly built the previous summer.  Just the day before, without his knowing I had taken a dusty sheet off “the beast” and dragged her up the hill to the top of my street.

The first run down was fine but ho-hum.  I wanted more. I wanted speed.  My tween understanding of friction mechanics told me that a liberal dose of oil makes everything go faster.

I raced back inside to the pantry, grabbed the gallon can of olive oil and liberally applied it to the axle, the steering hinge and for good measure, the rims of the wheels.  Those exact same rims that brake pads are squeezed against when you want to bring the cart to a halt.Invincible!

So I got my speed up just fine, but three quarters down the hill I realized the brakes weren’t gripping.  The oil between the break pad and rim provided for layer of slick lubrication, keeping them spinning along and me hurtling toward the neighbor’s brick fence.

Saving myself I performed a dive role that Bond would have been proud of; walking away from the scene without a scratch.  The cart however, had rolled several times smashing into the brick wall and now lay in three pieces coated in a layer of rancid olive oil, dirt and grass.

Being brothers, I copped the inevitable beating that came my way and out of 11 yr-old guilt retreated to a safe corner of the garage to pay my respects and watch the effort to put The Beast back together again.

What stayed with me all this time was not the thrill of the ride, or the adrenalin of escaping serious injury.  It was the way in which all these inanimate bits and pieces could be assembled into something new and powerful and alive.

Something much more powerful than the sum of its parts.  

And that of course is theme we see time and time again, every day and throughout history.  The United Nations is a stronger force than the sum of its member countries.  A Long Island Ice Tea is (trust me) stronger than its ingredients alone and everyone knows what happens when scientists start splitting atoms.

The same is true when it comes to managing growing businesses.You have a sales team off closing deals, a project team delivering on the service or product, a billing team collecting money and a support team keeping the customer coming back for more.  Put each activity together into a unified operating environment and you create value.  Keep each activity at disconnect and value quickly erodes.Why then do we see time and time again businesses engaging in discrete apps to manage each department?

The sales team is living in Salesforce, project team hooked into Basecamp, billing is still pumping out excel spreadsheets and support is forever jumping on whatever help desk software is flavor of the month.

How does the project team get insight into critical sales conversations, or the support team instantly access a customers’ entire history?  And at the end of the day, where does the actual customer fit into all of this?

Only by consolidating your entire business operations into a unifying software platform can business get the instant, deep insight into a customer and across teams that is needed to grow a business, to keep everything moving forward with minimal friction.

 

And that is what WORK[etc] is doing.  We’re building the environment that pulls all the discrete activities of your business together to create value, something much more powerful than the sum of its parts.

See all

Featured Posts

Where Your Gadgets Go To Die

The world is drowning in garbage, and we’re all starting to suffer because of it. One of the worst is electronic waste, or e-waste. Computers, phones—pretty much any kind of consumer electronics that end up in landfills can contain toxic chemicals that may leach into the soil and contaminate groundwater. Take an old cathode ray […]

Tried and Tested WORKetc Tips From Real Users Pt. 2

Like I promised last week, here’s the second part in our two-part series on the real, actionable WORKetc business management software tips and tricks that our creative and resourceful users have shared with us. Read on and let’s get this started! Quickly attach items to each other using their ID numbers (without hyphens) when searching […]

Tried and Tested WORKetc Tips From Real Users Pt. 1

I’m not bragging when I say that WORKetc has a lot of features. It’s just stating a fact. After all, would you expect any less from an all-in-one business management software that seamlessly merges CRM, projects, sales, billing, help desk, and more in one app? Another thing I’ve always harped on about is the level […]

The Hidden Costs of “Free” CRMs

While getting coffee a couple of days ago I overheard someone in the line behind me say one of the most cliched lines ever set to music: “The best things in life are free.” That may very well be true in a sort of metaphysical or emotional aspect (some of us might actually have to […]

Work Smarter, Work Faster, and Save Time with WORKetc and G Suite

Google unveiled a new name for their popular suite of productivity apps last year. Instead of Google Apps for Work, it’s now known simply as G Suite. As a Google Cloud Partner, we were quick to conform to the new naming convention. If you’ve looked over our G Suite help docs over the past few […]

WORKetc Soon to be Powered by the World’s Largest Cloud Network

Right around 2002, Amazon had a problem: their app engineers didn’t have the necessary infrastructure and tools with which to build products without having to lose too much time talking to their networking engineers. They got rid of the need for this constant back-and-forth by building a system that would let them build web-scale applications […]