BLOG. SMART PRACTICAL BUSINESS ADVICE

Oil makes everything go faster… right?

Real efficiency, real productivity is built by bringing together every process and every person in your business onto the same platform.  WORK[etc]'s CEO found this out the hardware when at the age of 11 he drowned his go-cart in oil in an attempt to go faster and reduce friction.

When I was 11 I remember being holed up in the garage watching my brother put-back-together a go cart he had painstakingly built the previous summer.  Just the day before, without his knowing I had taken a dusty sheet off “the beast” and dragged her up the hill to the top of my street.

The first run down was fine but ho-hum.  I wanted more. I wanted speed.  My tween understanding of friction mechanics told me that a liberal dose of oil makes everything go faster.

I raced back inside to the pantry, grabbed the gallon can of olive oil and liberally applied it to the axle, the steering hinge and for good measure, the rims of the wheels.  Those exact same rims that brake pads are squeezed against when you want to bring the cart to a halt.Invincible!

So I got my speed up just fine, but three quarters down the hill I realized the brakes weren’t gripping.  The oil between the break pad and rim provided for layer of slick lubrication, keeping them spinning along and me hurtling toward the neighbor’s brick fence.

Saving myself I performed a dive role that Bond would have been proud of; walking away from the scene without a scratch.  The cart however, had rolled several times smashing into the brick wall and now lay in three pieces coated in a layer of rancid olive oil, dirt and grass.

Being brothers, I copped the inevitable beating that came my way and out of 11 yr-old guilt retreated to a safe corner of the garage to pay my respects and watch the effort to put The Beast back together again.

What stayed with me all this time was not the thrill of the ride, or the adrenalin of escaping serious injury.  It was the way in which all these inanimate bits and pieces could be assembled into something new and powerful and alive.

Something much more powerful than the sum of its parts.  

And that of course is theme we see time and time again, every day and throughout history.  The United Nations is a stronger force than the sum of its member countries.  A Long Island Ice Tea is (trust me) stronger than its ingredients alone and everyone knows what happens when scientists start splitting atoms.

The same is true when it comes to managing growing businesses.You have a sales team off closing deals, a project team delivering on the service or product, a billing team collecting money and a support team keeping the customer coming back for more.  Put each activity together into a unified operating environment and you create value.  Keep each activity at disconnect and value quickly erodes.Why then do we see time and time again businesses engaging in discrete apps to manage each department?

The sales team is living in Salesforce, project team hooked into Basecamp, billing is still pumping out excel spreadsheets and support is forever jumping on whatever help desk software is flavor of the month.

How does the project team get insight into critical sales conversations, or the support team instantly access a customers’ entire history?  And at the end of the day, where does the actual customer fit into all of this?

Only by consolidating your entire business operations into a unifying software platform can business get the instant, deep insight into a customer and across teams that is needed to grow a business, to keep everything moving forward with minimal friction.

 

And that is what WORK[etc] is doing.  We’re building the environment that pulls all the discrete activities of your business together to create value, something much more powerful than the sum of its parts.

See all

Featured Posts

The Secret Way One Small Change Can Save Your Staff 6 Hours/Day

Healthcare firm Wound Care Advantage uses WORKetc CRM to keep track of all client interactions. Many business owners think that getting a new customer is difficult, however, that’s the easy part. The real trick lies in keeping them happy and loyal. Customer retention is a massively important metric when you’re running a business, especially when […]

No Budget, No Problem: 10 Free Sites That Will Improve Your Small Business Marketing Material

Help your business leave a mark for no extra cost The human brain is a grey mystery wrapped in a squishy enigma. We can’t even really say with any certainty how much we know about it. After all, how can we be sure we know 10% about the brain if we have no idea what […]

This Firm Increased Revenue by up to $56K/Tech. Their Secret?

In the past ten years, Queensland-based telecom firm ECO Communications has grown from a handful of techs and sales personnel to a couple of dozen people. It’s now been a year and a half since they signed up for WORKetc Quickstart. In that time, they’ve seen first-hand how an integrated business management system can drastically […]

Exactly How Does A CRM Make Flying Safer?

WORKetc CRM helps ARA-I’s forensic engineers streamline their day-to-day processes. Growing up, Ivan Collins dreamed of working on cars as a race team engineer. That is, until he heard about a job where he could blow them up instead. “I was on a race team at NC State in the engineering department,” he recalls. “One […]

3 Quick Steps to Maximize Your Email Marketing Profits

I’m not the biggest sci-fi fan out there, but even I know at least one thing about Star Wars: Imperial Stormtroopers can’t aim. Their typical tactic seems to be spraying an area with laser fire and praying that maybe someone (hopefully someone from that pesky Rebel Alliance) gets hit. This Stormtrooper tactic is scattershot marketing […]

Could Your Business Manage 100+ Projects a Day 35% More Efficiently? This Company Did.

Forget the sharing economy — becoming a true blue homeowner is still a dream that a lot of people have. There’s precious little that can compare with the feeling of walking into a house that you own, that’s now rightly and truly yours after years of sweating and saving. Unfortunately, it’s not always rainbows and […]