WORKetc Crushes That…

Just a bit of fun as we play around with our marketing message. My goal is to own the “one web app for all” debate, that is use WORK[etc] to run your entire business, rather than signing up for different web apps for different parts of your business.

Video and animation seems a more compelling medium for getting the WORK[etc] message across. The issue I’ve always struggled with is WORK[etc] does so many things and appeals to so many businesses. It’s difficult to distil that down into an engaging message without focussing on a single feature or single industry.

This animation took at most 90 minutes from concept to upload, using Xtranormal.  This web and desktop app does “text to animation”. Really simple:

  • Select a stage and characters
  • Drag and drop to position
  • Type in dialogue for each characters
  • Insert camera angles and actions into the dialoge
  • Publish and upload

Oh – and Xtranormal is responsible for the Social Media Guru video that is doing the rounds. Doubly amusing as I’d received a quote from such a guru last year – north of $20k!

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