Just a bit of fun as we play around with our marketing message. My goal is to own the “one web app for all” debate, that is use WORK[etc] to run your entire business, rather than signing up for different web apps for different parts of your business.
Video and animation seems a more compelling medium for getting the WORK[etc] message across. The issue I’ve always struggled with is WORK[etc] does so many things and appeals to so many businesses. It’s difficult to distil that down into an engaging message without focussing on a single feature or single industry.
This animation took at most 90 minutes from concept to upload, using Xtranormal. This web and desktop app does “text to animation”. Really simple:
- Select a stage and characters
- Drag and drop to position
- Type in dialogue for each characters
- Insert camera angles and actions into the dialoge
- Publish and upload
Oh – and Xtranormal is responsible for the Social Media Guru video that is doing the rounds. Doubly amusing as I’d received a quote from such a guru last year – north of $20k!