This is our new site. Welcome.

We have just launched our new site, new brand positioning.  Plus, find out how to get an awesome Explainer video produced for under $1500.

We are so out-of-sync with our product direction and marketing.  Last year we launched version 4.0 of WORK[etc] – complete with a new interface and enterprise-like features.  But it has taken until now to get our new branding and purchase options updated and live.

It didn’t help that our first web developer decided halfway through the project that it was too challenging for him, or that I was so caught up in new product development that it took me months to simplify down the content.  I am now a true convert to the theory that making something complex is easy, but to take something complex and reduce it right down to a few key concepts takes genius and perspiration. A whole lot of perspiration.

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains”
– Steve Jobs

Steve – you had better be right on this because we have our own mountains to move…

 Please everyone know that this new web site didn’t slow down our product development team; we intentionally outsourced web work to keep the business focused on upcoming features; mostly social media CRM and some huge performance improvements.  More on this later in the week.

Boost Your Marketing with an Awesome Explainer Video

WORK[etc]  is going through a bit of an identify crisis.  It is a “business management platform” but really no one uses that term.

It is more Cloud CRM, but it is also project management, collaboration, billing and a whole lot more.  It is closer in function to a Salesforce or a Netsuite, but it is not a direct competitor – some of our customers use both WORK[etc] and one of these other platforms.

So, we need to be really smart about how we communicate what WORK[etc] is.   Again reducing the complexity and extensibility of business management into a few key concepts.  Take a look here:


Amazingly we got this video animated and produced for $2000 (including a $500 unlimited revisions add-on).  Amazing because of the quality and turn around time when other vendors were all quoting closer to $10k.

Like, Tweet, Plusone and leave a comment below if you want an introduction to our animation guys.


Monday 15, Jul 2013 5:53 PM

who is the vendor you used for the video?

impatiently awaiting the updates

    Daniel Barnett
    Wednesday 17, Jul 2013 7:24 AM

    Thanks Chaim – with you now.

Jon Pawley
Monday 15, Jul 2013 11:46 PM

Dan, that’s a great video! I love the “removing of the barriers between teams” metaphor. And the “management in space” idea! Congrats!

    Daniel Barnett
    Wednesday 17, Jul 2013 7:23 AM

    Thanks Jon – really appreciated.

Qoppa Ltd
Tuesday 16, Jul 2013 9:11 AM

HI Dan – Liked, Tweeted, Plus One’d – Even LinkedIned! Please let me know who did the video for you! Thanks and keep up the great work – not sure how we’d manage without Work(etc)!

    Daniel Barnett
    Wednesday 17, Jul 2013 7:23 AM

    With you now!

Scott Moore
Tuesday 16, Jul 2013 12:10 PM

Would love to know how to get a video for that price….

    Daniel Barnett
    Wednesday 17, Jul 2013 7:22 AM

    Thanks Scott sent.

Tuesday 16, Jul 2013 2:07 PM

I would also like to know who created that video for that price. We are busy getting one made that will be a similar type of video but a hell of a lot more expensive. about R70000.00 or $7000.00

    Daniel Barnett
    Wednesday 17, Jul 2013 7:22 AM

    Check your inbox Bryan!

Adam Deane
Tuesday 16, Jul 2013 2:21 PM

Definitely interested in the introduction please!

    Daniel Barnett
    Wednesday 17, Jul 2013 7:22 AM

    With you now Adam.

      Adam Deane
      Thursday 18, Jul 2013 3:16 PM

      Thanks Daniel. I have been following your company for some time now but just dont have the right business to warrant your software (Ip currently own a gym). However, all the improvements you have made make me want to go out and buy a consulting business just so I can use your software. Well done on some great software.

Intelligent Contacts
Tuesday 16, Jul 2013 6:53 PM

Love it. Please set up an introduction.

    Daniel Barnett
    Wednesday 17, Jul 2013 7:22 AM

    Done IC

Chris Clarke
Tuesday 16, Jul 2013 9:35 PM

Please send contact details for the animation guys, very good.

    Daniel Barnett
    Wednesday 17, Jul 2013 7:22 AM

    Thanks Chris – sent!

Wednesday 17, Jul 2013 5:10 PM

Hi Dan, Can you send me the details to? Cheers

    Daniel Barnett
    Tuesday 23, Jul 2013 10:45 PM

    Hi Gary – with you now!

Saravana Kumar
Thursday 18, Jul 2013 8:06 AM

Hi Daniel, can you please send me the details.

    Daniel Barnett
    Tuesday 23, Jul 2013 10:45 PM


Thursday 18, Jul 2013 10:41 AM

Can we please get the name of the company that produced this video Dan?

    Daniel Barnett
    Tuesday 23, Jul 2013 10:45 PM

    In your inbox Tamer.

Thursday 18, Jul 2013 12:22 PM

Hi Dan – great job with the brand positioning, and yes please – would love an intro to the guys who did your video!

    Daniel Barnett
    Tuesday 23, Jul 2013 10:45 PM

    Hi Jag – with you now.

Robert W. Bowles
Thursday 18, Jul 2013 7:48 PM

Great stuff-congrats, it has been great to see this product evolve….

    Daniel Barnett
    Tuesday 23, Jul 2013 10:46 PM

    Hi Robert – thank you also for being one of our longest (and most active!) customers.

Friday 19, Jul 2013 8:45 PM

Please let me know who did the video, good stuff.

    Daniel Barnett
    Tuesday 23, Jul 2013 10:46 PM

    Hi Jeremy – with you now.

Saturday 20, Jul 2013 12:27 PM

Hi Dan–would love to hear who got that video done for you. Many congrats on the new site/brand positioning.

    Daniel Barnett
    Tuesday 23, Jul 2013 10:46 PM

    Thanks Michael – details on your email.

William Mullane
Tuesday 23, Jul 2013 3:44 AM

Love it Dan. After 3 years of searching and testing,WORKetc is proving to be just what we were looking for; not just a CRM but a business management system. We have just begun our journey but are excited about the possibities. You are on the right track. Keep it going.

    Daniel Barnett
    Tuesday 23, Jul 2013 10:47 PM

    Thanks William – let me know how you get on, we are definitely seeing a shift with smart businesses looking for more than just CRM now.

Thursday 25, Jul 2013 1:25 AM

I’ve been so ingrained in other software that I’ve had to get my trial “extended” because I just haven’t given it the proper look. I fully intend to look at it and test it out and such – so thanks for not casting me aside after the initial trial.

And, who did the video? 🙂

    Daniel Barnett
    Monday 5, Aug 2013 7:06 AM

    Hi Sam – check your inbox!

Jake Kushner
Monday 29, Jul 2013 8:42 PM

Hey Dan,
The clip looks great, I’d love the contact as well!


    Daniel Barnett
    Monday 5, Aug 2013 7:05 AM

    Thanks Jake – details with you now.

Friday 2, Aug 2013 9:25 AM

Want to learn more about the explainer videos.

    Daniel Barnett
    Monday 5, Aug 2013 7:07 AM

    Doug – just sent.

Friday 2, Aug 2013 11:22 AM

Brilliant! Congrats …

Friday 2, Aug 2013 4:04 PM

Hello Daniel, would love to more about your animation guys! Congrats about your new website, it’s always a challenge to explain something that isn’t quite like what’s already existing.

    Daniel Barnett
    Monday 5, Aug 2013 7:12 AM

    With you now!

Reza Pourkhomami
Friday 2, Aug 2013 11:32 PM

Hi Dan,

Video and new site look great! I am working on a project that has similar obstacles ($10k proposals from NYC creative agencies). I would love to speak with your animation team.

Although still in the early stages on our evaluation, we love WORKetc.

    Daniel Barnett
    Monday 5, Aug 2013 7:11 AM

    Yeah – we had the same $10k quotes… and I’d argue what we’ve ended up with is probably as good as a $10k job. Details on your email.

John Belchamber
Saturday 3, Aug 2013 11:47 AM

Great work.
Loving the new site and can’t wait to get my hands on the new Social features.
Onwards & Upwards!

Daniel Barnett
Monday 5, Aug 2013 7:13 AM

Thanks all – everyone that asked for the details has received them in their email. Closing this thread off now as we’ve reached out limit.

See all

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