We are so out-of-sync with our product direction and marketing. Last year we launched version 4.0 of WORK[etc] – complete with a new interface and enterprise-like features. But it has taken until now to get our new branding and purchase options updated and live.
It didn’t help that our first web developer decided halfway through the project that it was too challenging for him, or that I was so caught up in new product development that it took me months to simplify down the content. I am now a true convert to the theory that making something complex is easy, but to take something complex and reduce it right down to a few key concepts takes genius and perspiration. A whole lot of perspiration.
“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains”
– Steve Jobs
Steve – you had better be right on this because we have our own mountains to move…
Please everyone know that this new web site didn’t slow down our product development team; we intentionally outsourced web work to keep the business focused on upcoming features; mostly social media CRM and some huge performance improvements. More on this later in the week.
Boost Your Marketing with an Awesome Explainer Video
WORK[etc] is going through a bit of an identify crisis. It is a “business management platform” but really no one uses that term.
It is more Cloud CRM, but it is also project management, collaboration, billing and a whole lot more. It is closer in function to a Salesforce or a Netsuite, but it is not a direct competitor – some of our customers use both WORK[etc] and one of these other platforms.
So, we need to be really smart about how we communicate what WORK[etc] is. Again reducing the complexity and extensibility of business management into a few key concepts. Take a look here:
WATCH CLIP
Amazingly we got this video animated and produced for $2000 (including a $500 unlimited revisions add-on). Amazing because of the quality and turn around time when other vendors were all quoting closer to $10k.
Like, Tweet, Plusone and leave a comment below if you want an introduction to our animation guys.
