The world has gone Social CRM. We know you can’t ignore it anymore. You know you can’t ignore it anymore. We know, you know, you can’t ignore it anymore.
So what exactly are we all not ignoring anymore?
Social networks, social media, social enterprise, social business, social-the-freakn-world.
So why now? Why not a year ago? Why not 5 years ago?
Well, 5 years ago you would have been risked spending a whole lot of effort and the only people listening are college kids on Facebook. Awesome if you’re Abercrombie & Fitch or own a spring break resort in Cancun. And then even a year ago actual results could not be guaranteed. In an audience of early-adopters, self-proclaimed gurus, B-grade celebrities and the entire Gen-Y population of planet earth you’d have a pretty hard time generating any sort of return on investment if your business sells replacement parts for Caterpillar trucks. Or financial planning advice for baby boomers. Or environmental studies for urban planning.
But now? Today?
Today that has all changed. In only a year the tide has turned and unknowingly we’ve all been sucked into social-everything Tsunami.
Forrester’s newest and much respected B2B Social Technographics has punched the numbers to reveal that fully 100% of decisions makers use social media for work purposes. 100%. That’s everyone. That’s me. That’s you, that’s the big lead you’re trying to close right now.
So what are all these B2B decision makers actually doing on Social media?
- 98% are spectators, meaning they read forums, subscribe to blogs and pretty much lurk in the shadows.
- 79% are joiners. These are the people with a juicy profiles on a social network.
- 75% are the critics. Thank these people for the 5-star reviews they’re posting about your business.
The numbers’ don’t lie, particularly when they come from a long respected research organization like Forrester. So what you are you going to do about? Where do you start? And most importantly –
How can WORK[etc] help you get up to speed and stay up to date?
Well starting today we have 50 spots available for the beta launch of our Social Network integration.
What this tool does is take any of your contacts and runs off to each of the major social media networks and finds a match for their profile. It then updates in WORK[etc] some details such as your contact’s picture, location, current company and current position. And lastly we save that profile location so that you can click and see what that person has been up to any time.
How does this translate to your business? To everyday workflow?
Scenario 1: Let’s say you have an existing contact with missing or outdated information. You would then do a search and match that contacts social profile. On the screen after you have selected the correct match, you then have the option of updating WORK[etc] with that new or additional detail.
Scenario 2: A support case or web form that is lodged from your web site with just a name and an email address. Great that someone is reaching out to you with a question, but seriously who the hell are they you inevitably ask yourself. So simply all you need to do is a quick 2 minute match search on that person and pull in their company, industry, location, position, picture and other information they have made public.
Scenario 3: You know that huge sales lead that you’ve been working on? The one that wanted to call you to call them back in 6 months? Well, once WORK[etc] reminds you to call that lead, quickly click on their Linkedin and Twitter badges to get all the latest gossip on that person. “Hi Bob – great news on coming second in that industry prize…awesome! Now, how about we meet up so I can show you how our product is going to get you the number one spot next year” Seriously, who could say no to that offer?
Interested? Want to try out the Social CRM beta?
We did have 70 spots available to jump on the Social CRM beta but last night turned on the 9 accounts who had helped shape our development. So really that leaves 61 spots ready to be snapped up.
To get in the beta, simply follow these 2 steps:
- Post either a Tweet, a Linkedin share, Google-plus or Facebook Like…
- And finally leave a quick comment below and I’ll be sending you the activation form.
Oh and sorry free-trialers, this is for current customers only!
Nice one, lets see what its like in real life. i am in for the beta
I would like to hop on the beta wagon. My domain name is ‘ambrotos’. Thank you.
We’d be up for the beta – we’ve been looking forward to this update!
A comment for this awesome feature? No problem.
Yes, we would like to take part of the worketc social beta.
Our Domain is: https://bos24.worktetc.com/
Thanks a lot.
We would love to get involved in this! Thanks.
Would like to participate. Thanks
Sign my Invoke Results account up please Daniel!
We would love to be in the Beta Testers for this. This CRM is the business!
Count us in! Thank you, Kathryn
Shared Share and Shared. Waiting for beta!
Count me in!
+1 on this one. looking forward to test this in practice.
Yes please count me in. I’ve been waiting for this feature.
Looking forward to seeing how to link existing social media with worketc.
Count me in Runy Calmera. I want this social crm!
Will be very useful to have this feature, looking forward to trying It!
Done tweeted it.i’m excited.
Can’t wait for the invite… 🙂
Look forward to start using Worketc Social features.
Awaiting my invite
Grate news I’m looking forward to see the new betta
Can we still join the beta test?
Yes please 🙂
Please sign us up for the Beta.
Looking forward to this! Awesome!
Count us IN!
Count us in!
Pelletstoveservice.com…send me my beta! Thanks!
Looking forward to get an invite to the beta, thanks
Count us in
I’m excited to try this new addition!
This is why I stick with Work [etc]. They leave the competition in the dust.
Looking forward to trying it out !!! thanks guys and keep up the great work !
Wow! Count us in! Great job worketc!
punchout2go – add us! thanks, Brady
Excellent – cant’ wait to try it out.
englishgarden – Count us in!
Gave you a like…
Looks fantastic – can’t wait to try!
I’ll be happy to test this module.
I’d like to test this too!
Interested to see how it works. Thanks Dan
Hi Dan, Zenogen is hyped about your new product! (And we’d love to try it!)
Count RoundTable in!
Count @ddetton and @prestigeautom8 into the @worketc social CRM beta.
Can’t wait to try the new Social CRM!
I am looking forward to trying this demo for Boomer Consulting, Inc. This looks like an incredible addition to WORK[etc]!
Count us in!
Very excited to see it in action!
LandscapeWater is in.
All for one and one for all!
Lets try it!
Sign me up please, I use a social media management tool now, but of course, no tie-in to WorkETC
Please put me in the beta! Thanks.
Would love to see the beta as a matter of fact having been testing this for the last 6 weeks, this announcement has put me over the edge. Count me in.
Shared on LinkedIn – Count Sprout Media Lab in!
Count PhoenixBio USA Corporation In!
add us in
I’m thinking this will be pretty cool.
Count me in –
I’m excited to see how it works.
Hello, we want to try it! llamadaip.worketc.com
Waiting to try 🙂
Yes, we want ! #worketc social crm beta – In french: nous voulons tester le module social CRM. merci !
Thanks everyone! We’ve reached our quota. In the next hour or so everyone on this list will receive the link to register. We need this last step completed for security reason.