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Introducing WORKetc. Veetro R.I.P.

With the release of version 2 of our software, we’ve decided to change our product name, company name and brand. The new name is WORK[etc]. The new logo looks like this:

Why the new name? Two reasons. Firstly, we received a copyright challenge over the name Veetro. It seems there is a company making business software for mobile phones with a phonetically similar name. Rather than spend our limited cash reserves challenging it, we thought it safer to change the name.

Secondly, the timing was perfect, the challenge even a blessing in disguise. Veetro 2.0 has turned out to be so much more advanced than Veetro 1, that it seems fitting to give it a new name and a new brand. The term WORK[etc] refers to the products ability to help manage everything you do in your small business. 

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