BLOG. SMART PRACTICAL BUSINESS ADVICE

Click Fatigue … and feature announcement

WORK[etc] is a big application, there’s no denying it. Right out of the box it does maybe 80% of everything a small business needs to operate. That means a lot of code and a lot of tools.

But, no matter how comprehensive an app is, how robust the code is or fast the infrastructure, it is meaningless if it isn’t easy to use. And this is compounded within WORK[etc] as most users are logging more than 5 sessions per day and doing everything from creating sales leads, to managing projects and logging time.

If software isn’t simple to use, fast to use, then within a few weeks users inevitably suffer from click fatigue.

From click fatigue comes mounting frustration and from frustration is borne a general contempt toward the product (particularly if you’re already stressed or just having a bad day – we all know that hurl-the-laptop-across-the-room feeling).

Awareness of the click fatigue pandemic is fast spreading – Microsoft recently changed default settings of a critical Windows 7 security feature because users balked at clicking more than two prompts per day. Amazon has been ahead of the curve for years with its 1-Click patent. So far ahead of the curve that Apple was forced to license this technology(!) for use in the iTunes store.

And unfortunately, some of our users started reporting click fatigue within WORK[etc]

Soooooooooo – late last week we quietly introduced an interface change that massively streamlines entering data. This one simple change took less than 8 hours to code yet the impact on usability is profound. It took one of our customers, iDonny, to point this out to us.

And I’ll admit I’m a little dumbfounded that we’ve been using WORK[etc] internally now for 2 years and it never occured to any of us. In fact, I’m pretty sure it had never been suggested before.  37Signals (Basecamp) famously pulls out the “forget feature requests” – but if we had followed that advice, we would never have got here in the first place.

So yes, we read, capture and evaluate every feature request posted.

What’s new…

Everyone who knows WORK[etc], knows that we feature a “create” menu on most pages. This allows you to quickly create a new timesheet, calendar event, project etc. Previously, hitting this create menu would just take you to that page where you would then need to click through the options and enter data.

What changed last week was that for most create functions, we now float a window with data pre-loaded.  It looks like this:

New

Another sneaky new feature lets you email contacts directly from with WORK[etc]:

New quick email tool.

These new tools, and others, make working with WORK[etc] that much more efficient. Oh – and astute readers might notice the new “contacts’ screen in the background (again this came out of listening to real customer feedback). More on this next week…

See all

Featured Posts

The Secret to Keeping Remote Workers Connected Using One App

From time tracking to collaborations, here’s how WORKetc helps you manage your remote teams. According to the latest State of the Remote Job Marketplace report by remote jobs search site Flexjobs, one thing is clear: The traditional office is dying; the future of business is remote. The report found that 43% of U.S. workers now […]

How To Handle 4X the Support Calls with One Simple Change

IT firm tekRESCUE keeps IT support at “a manageable level of insanity” with WORKetc. IT can be a messy business. Just ask Randy Bryan, the founder of San Marcos, Texas-based IT firm tekRESCUE. “There are a lot of emergencies; always a lot of unknowns,” he told us last year, “A lot of messiness comes out […]

The Secret Way One Small Change Can Save Your Staff 6 Hours/Day

Healthcare firm Wound Care Advantage uses WORKetc CRM to keep track of all client interactions. Many business owners think that getting a new customer is difficult, however, that’s the easy part. The real trick lies in keeping them happy and loyal. Customer retention is a massively important metric when you’re running a business, especially when […]

No Budget, No Problem: 10 Free Sites That Will Improve Your Small Business Marketing Material

Help your business leave a mark for no extra cost The human brain is a grey mystery wrapped in a squishy enigma. We can’t even really say with any certainty how much we know about it. After all, how can we be sure we know 10% about the brain if we have no idea what […]

This Firm Increased Revenue by up to $56K/Tech. Their Secret?

In the past ten years, Queensland-based telecom firm ECO Communications has grown from a handful of techs and sales personnel to a couple of dozen people. It’s now been a year and a half since they signed up for WORKetc Quickstart. In that time, they’ve seen first-hand how an integrated business management system can drastically […]

Exactly How Does A CRM Make Flying Safer?

WORKetc CRM helps ARA-I’s forensic engineers streamline their day-to-day processes. Growing up, Ivan Collins dreamed of working on cars as a race team engineer. That is, until he heard about a job where he could blow them up instead. “I was on a race team at NC State in the engineering department,” he recalls. “One […]