A tough economy often means tough times for small businesses and freelancers who may already be struggling. Even if there is no struggle, there’s always concern about encouraging income, cutting back on expenses and surviving until the situation is more favorable for business. Having run a number of small businesses before building WORK[etc], I understand this all to well and project management software is key.
But it is always more than just weathering the storm. You want to come out of this recession flying!
Staying ahead of the game (or at least, staying in the game!) means working harder, but it also means thinking smarter. With a calm, cool attitude and a mindset of seeing what you can do to make sure your business survives without giving into panicked worry, you’ll be there to greet new customers when the situation picks up.
Here are six ways to shore the supports of your small business so that it can weather the tough times – and make it through the storms – and I’ll be straight up here, it all loops back to using WORK[etc]. Fundamentally you need to put in place systems and work toward automating those systems.
One last and important tip is to capture team member or employee knowledge before moving towards layoffs or downscaling. Record key account details, product information, lead tips and strategic ideas in a central location so that if people do have to take a temporary leave, their departure’s impact is only minimal and the valuable information they held is accessible.
Follow these 5 6 strategies and your business will surely be in a better position to really take advantage of the good times when they come rolling around again.
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