Cloud software for [growing] businesses

What is Salesforce?

If you’ve ever used a CRM or at least done some research on cloud-based systems, chances are you’ve come across the name Salesforce. The company, whose full brand name is actually Salesforce.com, is one of the biggest cloud computing companies in the world1. The surge in popularity of cloud-based CRM services has helped position Salesforce as a market leader, especially at the enterprise level.

Salesforce is typically used as the banner term for Salesforce.com’s different cloud-based suites, each of which focuses mainly on only one aspect of the customer management lifecycle. These include Sales Cloud, Service Cloud, Marketing Data Cloud, Force.com, and others. Let’s take a look at two of the more popular suites: Sales Cloud and Service Cloud.

Sales Cloud

When people talk about Salesforce the CRM, they usually mean Sales Cloud, Salesforce.com’s primary CRM offering. Sales Cloud is most notable for integrating the sales force automation (SFA) module, Salesforce.com’s first product and its main revenue stream.

Sales Cloud supports traditional account, contact, activity, and opportunity management as well as basic marketing campaign management. It also comes with Chatter, Salesforce.com’s company social network, and the Salesforce1 mobile app.

Service Cloud

Unlike an all-in-one CRM, Salesforce.com has chosen to offer their customer support system as a separate product called Service Cloud. The Service Cloud suite is also available at the highest tier of Sales Cloud.

This suite focuses on customer service and includes such key support features as live chat, a knowledge base and a customer portal. Social tools such as Chatter and social network integration also provide new engagement channels between customers and your support team.

Piecemeal Products

Taken as a whole, Salesforce.com offers a very powerful and extensive CRM solution. Unfortunately, licensing the whole thing is a very expensive proposition. While the basic modules all offer certain features common to most CRMs, the issue of “feature gaps” that require additional fees to plug gives full Salesforce implementation a very high entry barrier for SMBs.

As CRM Search notes, SFA functionality is “not materially different than other SaaS CRM products”.2 The site further mentions that in some areas, Salesforce actually offers fewer feature sets than several competitors. It offers a large number of industry-specific and vertical market solutions, but the broad reach comes at the cost of somewhat shallow functionality.

For additional functionality, users can implement additional Salesforce suites and third party applications or turn to Salesforce.com’s AppExchange. Both solutions, however, come with additional costs and expenses. For example, if you already have the basic Contact Manager edition of sales cloud but you want an integrated knowledge base for your team, you’ll have to spring for the far more expensive Performance edition.

Similar to Sales Cloud, most of the top-tier features of Service Cloud are only available in the more expensive editions. Capturing support cases from emails and the web, for example, are only available in the Professional, Performance, and Enterprise editions and not the far cheaper Standard edition. Strangely enough, the integrated knowledge base, which is available in the Standard edition, requires an additional fee if you want it to be activated in the Performance edition.

Why You Need More Than Just a CRM

WORK[etc] goes around all of these additional licensing fees and vendor management headaches by integrating everything from project management and customer support to sales and billing into its CRM system right from the get go. Users can forget about spending thousands of dollars just to extend the basic version’s functionality; WORK[etc] offers complete control over the entire customer management lifecycle at a fraction of the cost.

WORK[etc] vs Salesforce

Salesforce data taken from Sales Cloud Full Edition Comparison Chart3

By integrating all of these features into one intuitive and easy-to-use cloud-based system, WORK[etc] makes it easier for SMBs to reach full software implementation across all of their different teams. The WORK[etc] iOS and Android apps also allow users to access all of the web app’s functionalities anytime and anywhere without the need to install additional apps and services.

Sign up for your free 14-day WORK[etc] trial today.

References:

1. “Market Share Analysis: Customer Relationship Management Software, Worldwide, 2013“. Gartner.com. Retrieved August 12, 2014.
2. “Salesforce.com Review“. CRMSearch.com. Retrieved August 12, 2014.
3. “Sales Cloud Full Edition Comparison Chart“. Salesforce.com. Retrieved August 12, 2014.

All trademarks, product names, and company names and logos appearing on this Site are the property of their respective owners. Information may change from time to time and you should not make a commercial decision or otherwise on the basis of any information provided herein.
Salesforce, Force.com, Sales Cloud, Service Cloud, Marketing Data Cloud, Force.com, Salesforce1, Chatter, and others are trademarks of salesforce.com, inc.
See all

Featured Posts

New Gmail is Coming For Everyone. What You Need to Know.

The new Gmail redesign will be every Gmail user’s only reality within the next four months. Prepare your business for the future by getting familiar with these five useful new Gmail features.

The Secret to Keeping Remote Workers Connected Using One App

Managing remote workers is very different from managing a team working within the four walls of a traditional office. Here’s how real users are using WORKetc to keep their remote teams connected, collaborative, and productive.

One Small Change. 22 Extra Days Per Year.

Home improvement company owner Sam Goodwin knew he needed the right tools to efficiently manage 125 projects per month. He reveals how WORKetc helped him do that—and gain an extra 22 workdays per year in the process.

4 Tips for Maximum Timetracking Efficiency with WORKetc

Just having a time tracking app isn’t enough to gain the benefits of religiously logging time spent on everything from nurturing sales leads to managing projects and support cases. Here are our 4 top tips to maximize the tangible returns of your time tracking efforts.

How WORKetc is Helping This Small Business Help Other Businesses Grow

Taking their cue from the Fibonacci sequence of numbers that form the basis of designs such as the staircase above, this database master and financial expert combo is melding math (finance) and nature (data architecture) to help multimillion-dollar businesses grow. Here’s how they’re doing it with the help of WORKetc.

  1. step

    1

    Start Your Free Trial

    Every feature unlocked for 14 days.  
    No credit card required.

    Get Started

  2. step

    2

    Invite Your Team

    Activate your trial account and one-click invitations for your team.

    Invite My Team

  3. step

    3

    See It Working

    All setup? We'll present a demo
    matched to your company needs.

    Request A Demo