Customer Relationship Management: The Basics
Anyone who has their own business will probably have heard of CRM - but believe it or not a great deal of these people don't actually understand what a CRM System is. It's a very general term, after all — it does not really take into account the full scope of what implementing a small business CRM solution really means.
Customers are the backbone of any business; without them, a business would fail. A business can't just ignore their customers and hope for the best. Every business needs a way to organize, manage, track, and nurture current and potential customers.
This is where a CRM system enters the picture.