Give your sales and marketing teams a 360° view of your customers.
Resolve customer issues faster with enhanced customer intelligence.
Manage your entire business using one web-based solution.
Anyone who has their own business will probably have heard of CRM – but believe it or not a great deal of these people don’t actually understand what a CRM System is. It’s a very general term, after all — it does not really take into account the full scope of what implementing a small business CRM solution really means.
Customers are the backbone of any business; without them, a business would fail. A business can’t just ignore their customers and hope for the best. Every business needs a way to organize, manage, track, and nurture current and potential customers.
This is where a CRM system enters the picture.
Using CRM correctly should mean that all customer transactions and interactions are fluid and efficient. Customer relationship management is becoming one of the most fundamental aspects of any business and it can mean the difference between increased profits through repeat sales and customer satisfaction.
CRM also plays a large role in targeted marketing, it can help a business plan a marketing strategy based on previous sales figures. This means that money is not wasted on marketing campaigns targeting the wrong demographic, something which all too often happens to many businesses.
Similarly CRM can also be a huge help to sales staff when they are speaking on the phone to customers as it can help them to identify trends in customer’s habits which can then enable them to up sell products and increase profits.
Using CRM in any business is a step in the right direction, especially if you’ve been using spreadsheets to manage customer relationships. Thankfully, CRM providers recognize how difficult it can be to implement new software, and training materials are readily available from any CRM provider you choose.
CRM can make all the difference to any business who values its customers and wants to implement more streamlined and efficient working practices.
How a web based CRM can keep this financial firm from drowning in a sea of paper reports
There are a lot of advantages to going down the paperless office route. For this USA-based consulting and financial advice company, it meant getting rid of the tracking and information retrieval headaches they had to endure with mountains of paperwork. Click here to read more.
Contact chaos? How this industrial sales firm can use an online CRM to consolidate their contacts
This industrial equipment sales company from Oklahoma has a list of contacts and sales histories way longer than your arm. The problem is they’re finding it harder and harder to keep track of important information as they’re all stored in notebooks scattered around the office. Click here to read more.