Customer Lifecycle Management – What Is It?

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WORKetc diagram of the customer lifecycle.

“Customer relationship management” and “customer lifecycle management” are two terms you’re bound to come across many times on this blog. These two terms can often be misunderstood as being one and the same. There’s one big difference between them, though: in the latter, time is an important factor.

Get More From Your Data With WORKetc’s Smart Lists

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WORKetc clock and clipboard.

Smart Lists let you create a complex search across your entire customer database, then save that search for single-click access. As your data changes over time, your Smart Lists also automatically update to reflect changes. In this article, we show you how to slice-and-dice your database to create targeted marketing lists, reports of the team’s overdue tasks, lists of crucial customer support cases, and more.

Four Questions that Bring Teams Together

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Colored ropes weaving together.

With a team of 12 staff located across 5 countries, does it surprise you to know that WORKetc is actually one of the biggest users of WORKetc? This is more than just using our own software, this is using our software to build our business and how you can achieve the same results.