How One Digital Agency Improved Workflows and Raised Profits

e-dialog is a leading Austrian digital agency specializing in search, web analytics, conversion optimization, and email marketing. Since implementing WORKetc in 2012 to optimize documentation and track billable hours, time tracking has become faster and more accurate, saving the company time and resources in the long run.

The company

e-dialog is a leading Austrian digital agency specializing in search (SEA and SEO), web analytics, conversion optimization, and email marketing. The agency is the first Google Analytics Certified Partner (GACP) in Austria and serves customers in Central Europe.

Tracking data using different apps

Prior to using WORKetc, e-dialog’s efficient time tracking and project management processes were spread across several different apps.

Although they always maintained meticulous records and documentation for their clients, e-dialog realized that using several different apps was more time-consuming than having everything in a single system.

“Before using WORKetc, we used various systems to track our work processes but we decided to look for and evaluate an all-in-one project management system that would better meet our needs,” said e-dialog’s CEO, Siegfried Stepke.

WORKetc proved to be the solution they were looking for, allowing them to consolidate their entire project documentation and tracking processes.

“A key benefit of WORKetc is that we not only keep track of billable hours, we also maintain them in superior project management structures, such as Gantt charts, tasks, and notes,” said Stepke.

“Every day, the team uses WORKetc to record their work hours, assign tasks to colleagues, and check on the status of various tasks. By accurately tracking billable hours, we’ve been able to increase our revenue.“

— Siegfried Stepke, CEO, e-dialog

All documentation in one place

Having documentation in one single system has proved advantageous ever since.

The WORKetc set-up proved especially handy when e-dialog provided documentation to one of their oldest clients, a B2C retail company that had been working with the same service team at e-dialog and using the same SEO services for years.

After their documentation system was consolidated with WORKetc, it was easy for the team to produce a complete roadmap of all services they had rendered over the past few years.

“WORKetc lets us keep an entire communication history and timesheets logged between e-dialog and clients in one place and it can quickly produce roadmaps,” said Stepke.

The payoffs

It didn’t take long for the e-dialog team to figure out the best ways to use WORKetc and training is a straightforward process, with new employees getting up to speed with it in about a week.

“Every day, the team uses WORKetc to record their work hours, assign tasks to colleagues, and check on the status of various tasks,” added Stepke. “Everyone uses the CRM a lot, too.”

According to Stepke, WORKetc’s ability to easily and accurately track billable hours has also paid off for e-dialog. He estimates that since switching from their old online CRM, the firm saves around 10 hours each week, which can be reallocated to other tasks that benefit the agency in the long run.

“By accurately tracking billable hours, we’ve been able to increase our revenue,” Stepke said.

Siegfried’s Top Tip for Managing a Growing Business

“Look for a suitable solution to ease your administration and use it in the cloud. You can then focus on the real skills that generate your money. With us, it is consulting and performance marketing services.”

— Siegfried Stepke, CEO, e-dialog